We are delighted to announce that Oracle Corporation (NYSE: ORCL) has completed the acquisition of Grapeshot Limited. Since 2014, the Albion VCTs have invested a total of £2.9m in the business and on the assumption that the full escrow is received, the exit represents a return of c.10x for the Albion VCTs.
Grapeshot provides brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers. Each month, over 38 billion programmatic ad impressions are enhanced using Grapeshot’s Contextual Intelligence Platform in dozens of languages, and Grapeshot has grown well over 100% year on year.
Robert Whitby-Smith, Partner, Albion Capital said "John Snyder and Team Grapeshot built a category leader in contextual intelligence marketing in a highly capital efficient manner resulting in an outstanding return for all. It has been a pleasure working with IQ Capital and Draper Esprit and we wish Team Grapeshot the very best in the next chapter of the Grapeshot story."
Oracle announced that “the acquisition of Grapeshot will dramatically expand Oracle Data Cloud’s ability to improve marketing outcomes for our partners worldwide by adding the important dimension of Context to Oracle Data Cloud’s expertise in Audiences and Measurement.”