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On Digital Care, the graphic below shows a very simplified patient-provider journey with our view of the state of technology adoption in Europe today.
Digital Care: State of technology adoption to chart
Diagnosis/Prescription Treatment
Provider enterprise SW (EMR, Workflow, Back Office)
    Wellness, Prevention, Screening
 - Medical history
- In vitro diagnostics (IVD),
point-of-care diagnostics (PoC) - Imaging, Radiology, Pathology
 Surgery, Rx, devices (in vivo, ex vivo) Treatment / Intervention
(hospital, GP), rehab
 Mostly discovery
(e.g. AI discovery, high throughput screening)
 - High in “medical history” (Covid-19 driven teleconsultations) and imaging/radiology/path.
- Less in IVD, PoC
 Data capture & workflow high Patient-facing low but growing in: - Tele-consultation
- Chronic care
- Patient flow / workflow
- Sleep, mental health
- Women’s health
- Weight loss / behaviour change
- Nutrition, weight loss
- Behaviour change
- Ante/Neonatal screening
- (Population / healthy) screening: cancer, others
 Medical history
- Triage, symptom checking - Tele-consultation
- Voice recognition
- Home testing, hormones, DNA, infectious disease
- High risk cancer screening
- Radiology, Pathology:
AI image analysis, workflow
- Other: Dermatology, Ophthalmology, GI, CV
 Chronic care / Home Health
- Diabetes, cardiovascular - Mental health
Tele-consultation Digital therapeutics
- Mental health
- Minimally invasive / robotic surgery, Digital OR
Back office
- Appointment reminders / booking, “concierge” SVC
Activities description
Current Tech adoption
Start-up / scale-up focus
Company examples (Europe)
  First to digitise in the hospital were the picture archiving systems (PACS), followed by the widespread adoption of electronic medical records (EMRs) and patient administration systems. Today, this is quite a mature and fragmented market with most larger European countries having their own national champions for secondary and primary care IT solutions (except the UK, which has been rolled up by American firms).
Most recent digital start-up activity has however been in consumer/ patient-facing applications such as apps for mental health, female health, weight management, etc. Most companies in this category follow the usual B2C model, though are increasingly also selling to employers. Another category to witness strong growth
is teleconsultation with companies such as Babylon or Kry, most of which also operate B2C models. The third and, we believe the one with the biggest potential to transform healthcare, is digital care with companies such as Oviva, Kaia or Healios focusing on chronic care and which are primarily B2B businesses with solutions delivered remotely.
In summary, a lot has happened in health tech in Europe over the last decade and the industry is currently witnessing a quantum leap brought about by the worst pandemic in generations and driven by a growing number of trailblazing entrepreneurs that are helping healthcare adapt and change for good.
Albion news | Spring 2022 11

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